Teaser
 

The first look into the collaboration "YPPERLIG" between IKEA and danish furniture design company HAY. The film abstractly shows the materials that eventually will go into the collection in 2017.

 

Concept
Mike Wittrup
Nikolaj Fremming
Morten Kühl Christensen
Creative Direction
Nikolaj Fremming
Design & Animation
Morten Kühl Christensen
Agency
NIKEXTENSION
S
Art Direction
Mike Wittrup
Morten Kühl Christensen
Sound Design
Malthe Madsen
Production
Kuhl & Solvstrom

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